Mumbai: Leading designer, Ritu Kumar, kickstarted Lakme India Fashion Week 2001 on August 6th with the “Say No To Shahtoosh” campaign.
Opening her ramp show with her “Alternatives to Toosh” line, Ritu Kumar showcased her creations on special guests, Pooja Batra & Ruby Bhatia, who are championing the cause of the Chiru.
The campaign against Shahtoosh shawls, [...]

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